Tuesday, 28 July, 2026
From Luxury to Necessity: Extreme Heatwaves Force Europe to Embrace Air Conditioning
By TechShots Studio
Driven by record-breaking heatwaves and thousands of heat-related deaths, Europeans are abandoning their traditional resistance to air conditioning. Long viewed as wasteful compared to the US standard, AC is now rapidly becoming an essential health precaution across Europe. Sales of cooling units are surging, with projections indicating European household AC installations could surpass 100 million units by 2030 as climate reality shifts cultural mindsets.
Read full story at TIMES OF INDIA