Saturday, 24 October, 2026
The Art of Silence: Why Kotak Life’s Data Chief Says Sometimes Less Is More
By TechShots Studio
Kotak Life’s data chief highlights that hyper-engagement can backfire, emphasizing that knowing when to leave customers alone is just as vital as targeted marketing. Instead of bombarding consumers with constant pitches, smart data-driven strategies should prioritize restraint, timing, and relevance to build long-term trust rather than risking customer fatigue.
Read full story at CIO ECONOMIC TIMES