Sunday, 22 March, 2026
Jasprit Bumrah Invests in Luggage Startup Uppercase, Co-Develops Athlete-Focused Line
By Isha
Indian cricketer Jasprit Bumrah has made his first startup investment in Mumbai-based luggage brand Uppercase. Previously serving as the brand's ambassador, Bumrah will now collaborate with Uppercase to co-create a line of luggage, backpacks, and gym bags tailored for sportspersons. The partnership includes a profit-sharing arrangement from these products. Bumrah praised Uppercase's commitment to sustainable materials and functional design, emphasizing its Indian roots.
Read full story at Economic Times