Friday, 8 August, 2025
Gen Z's New News Habit: 84% Use Generative AI
A Google and Kantar report reveals that 84% of Gen Z consumers in India use generative AI to interpret the news. The study, which surveyed over 4,000 people aged 15-28, found they use AI for quick answers, to simplify complex topics, and to translate content. While Gen Z gets most of their news from social media and creators, they still trust traditional news organizations more.
Read full story at Economic Times