Tuesday, 8 September, 2026
Nothing CEO Carl Pei Gets Candid About Bloatware, Missteps and the Brand’s Future
By TechShots Studio
Nothing CEO Carl Pei candidly acknowledged that the company has made mistakes, including excessive pre-installed apps and moving too quickly away from its original design identity. In a recent AMA, Pei said Nothing needs to focus on “less but better,” rethink its software and product strategy, and identify what can make its phones genuinely stand out, particularly in the US market.