Monday, 22 June, 2026
Sticker Shock: Why Apple’s Next Flagships Could Cost a Fortune
By TechShots Studio
Apple is preparing a massive premium shake-up with the upcoming iPhone 18 Pro and its first-ever foldable "iPhone Fold" (or Ultra), but buyers face hefty price tags. Driven by a severe global memory shortage and expensive new hardware like variable-aperture lenses, production costs have spiked. Analysts predict the iPhone 18 Pro could surge to $1,399, while the foldable flagship is expected to touch an unprecedented $2,000.
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