Saturday, 3 May, 2025

Startups Urged to Build Direct Demand Before Relying on Marketplaces

Priyanka Gill, founder and CEO of Coluxe, emphasizes that startups should prioritize creating their own customer demand through direct channels like websites and social media before depending on online marketplaces such as Amazon or Swiggy Instamart. She warns that over-reliance on these platforms can be risky, as they do not foster brand loyalty. Gill advocates for leveraging AI and digital tools to produce owned content and strengthen direct customer relationships.