Sunday, 14 December

Sunday, 14 December2025

Consumer Payments Startup Braid Closes Due to Software Challenges

Consumer Payments Startup Braid Closes Due to Software Challenges
Consumer payments startup Braid has shut down operations, citing difficulties in leveraging third-party software as a key factor. Despite early promise, the company faced challenges in integrating with external software solutions, impacting its ability to deliver a seamless payment experience. The closure highlights the competitive nature of the fintech industry and the importance of robust software infrastructure in the sector.

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