Friday, 6 March, 2026
E-commerce Carts See Decline in Mass Market Engagement
By Isha
Recent data reveals a decline in mass market engagement with e-commerce platforms, reflected in partially filled shopping carts. Analysts attribute this trend to shifting consumer behavior, indicating a preference for in-store shopping or reduced online spending. The phenomenon underscores the need for e-commerce players to adapt strategies to re-engage consumers and enhance conversion rates, amidst evolving market dynamics and consumer preferences.
Read full story at Economic Times