Monday, 1 April, 2024

E-commerce Carts See Decline in Mass Market Engagement

Recent data reveals a decline in mass market engagement with e-commerce platforms, reflected in partially filled shopping carts. Analysts attribute this trend to shifting consumer behavior, indicating a preference for in-store shopping or reduced online spending. The phenomenon underscores the need for e-commerce players to adapt strategies to re-engage consumers and enhance conversion rates, amidst evolving market dynamics and consumer preferences.