Thursday, 10 September, 2026
John Ternus Brings Back Steve Jobs’ Strategy to Keep the iPhone at Apple’s Core
By TechShots Studio
Apple’s new CEO, John Ternus, is reviving a strategy associated with Steve Jobs from 25 years ago, putting the iPhone back at the center of Apple’s product strategy. The move comes as Apple enters the AI era and seeks to strengthen its software and hardware ecosystem. Ternus has indicated that the iPhone could remain Apple’s most important device even as the company explores new AI-powered products and services.
Read full story at Tech Crunch