Wednesday, 10 September, 2025
Why Apple Always Shows 9:41 AM in Its Product Photos
Apple consistently sets the time to 9:41 AM across its iPhone, iPad, and MacBook promotional images as a homage to Steve Jobs’s iconic unveiling of the first iPhone at Macworld 2007, when the device was revealed precisely at that time. As former iOS executive Scott Forstall explains, Apple plans its keynote reveals to occur about 40 minutes in, aligning device clocks with reality for maximum visual impact.