Tuesday, 23 December, 2025
India’s “Bharat-First” Strategy Key to Global Startup Scaling
Indian startup leaders stressed that mastering India’s diverse “Bharat” market—Tier II/III towns with varied languages, cultures, and needs—is foundational to global expansion. They advised ensuring product-market fit domestically, building standardised and scalable operations, and measuring if local learnings apply abroad. AI and strong financial discipline emerged as levers. Founders urged gradual global entry using local teams, partners, and “real problem solving” rather than just ambition.
Read full story at Economic Times