Monday, 9 February, 2026
Investors Bet Big on D2C Fragrance Startups as Premium Scent Market Surges
Venture capitalists are increasingly pouring capital into India’s direct-to-consumer fragrance brands, drawn by high margins and shifting consumer preferences. Investors see massive potential in the premium perfume segment as young shoppers move away from mass-market deodorants toward specialized, high-quality scents. This funding boom is enabling startups to expand their product lines and enhance digital marketing.
Read full story at Economic Times